DOES THIS SOUND FAMILIAR?

🔮 You’re filled with ideas but don’t know which one to commit to—or how to structure it.

🔮 You’ve poured your heart into offers before, only to have to work hard to sell when you launch.

🔮 You secretly don’t love selling your offer… because something about it still feels off.

🔮 You feel disconnected from your business and need a way to re-ignite the magic.

🔮 You KNOW you’re meant to be making more money, but you don’t know what’s missing.

🚨 Spoiler: The problem isn’t your marketing. It’s not the algorithm.

👉 IT'S YOUR OFFER.

When your offer is fully dialed in—when it’s the thing your right people are craving—

✨ Selling feels effortless.
✨ Content ideas flow.
✨ People buy without hesitation.
✨ And you feel obsessed with what you’re creating.

Let’s make that your reality.

6+ HOURS OF DEEP DIVE TRAININGS

• Writing Seductive & Emotionally Compelling Copy - Discover 2 keys to writing copy that transforms your clients before they even work with you, including a 30 second pleasure practice that makes your copy seductive.
• Cultivating your voice + Leaning into Thought Leadership - When you translate your YOUness into your copy, you create an impact with your words that draws perfect-fit clients into your orbit.
• Scroll-stopping, Enrapturing Storytelling - STORYTELLING is one of the best research-backed approaches to writing copy that converts. Learn how to do it right & avoid the common pitfalls that make your stories duds (or that make you sound like a hot mess).
• The ULTIMATE Specific Copy Practice - Learn the strategy I use before *every* launch to write copy that meets your people where they are now.
• Hands-on Demonstration: 8 Ways to Make Your Shit More Readable - Copy doesn’t matter if people don’t read what you write… learn simple techniques to pull readers in & keep them invested in what you’ve written.Ritual for Becoming a Fast Writer - Write better in less time.
• Creating a Powerful Revolution for People to Get Behind - Learn how to translate the IMPACT you want to make on the world into your copy.

… and more.

QUICK Rx COPY FIXES

• 12 Copywriting Quick Tips - My go-to tips for JUICY copy that you can apply to copy you’ve already written, or start from scratch to make your next email magnetic
• 3 Copy Check Points - Use these hacks to test & improve copy after you’ve written it
• 12 ACTIONABLE Stats - Learn easy-to-implement marketing psychology based on proven statistics about what works to convert
• How to Repurpose Copy - Repurposing what you’ve already written is a massively important (and magical!) time-saving skill. In this demo, you’ll watch firsthand as Sam shows you how.
  
  

"COPYWRITING IN ACTION"

• 4 Hyper-practical trainings on Optin Pages, Sales Pages, and Email/Social Media Posts that WORK - We’re bringing abstract concepts to life with REAL examples of great copy. Whether you’re looking for support with your website or your next launch (or both!), you’ll walk away crystal clear on how to use these principles to make your marketing more compelling. 
• 2+ hours of recorded Live Copy Coaching - The brain behind dozens of 6-figure launches, Elizabeth, joins Sam to give feedback. Together they review copy from real clients and discuss how to make Meta ads, homepages and sales pages more persuasive.
• Exclusive Discount for a Copywriting Power Hour! Your opportunity for hands-on support during a 1:1 copy coaching session with our team’s expert copywriter
  
  

TEMPLATES & RESOURCES

• Sales Page Template - Save yourself from starting your next sales page with a dreaded blank page, or compare your current sales page against it to see why your audience might be hesitating instead of buying.
• Lead Magnet Optin Page Template - Discover what makes an effective optin page so you can easily write one that addresses the needs of your audience & is uniquely your own
•  Email Sequence Template: Make Quick Sales - Get the 3-email sequence we’ve used for our 6-figure clients to turn new leads into fast sales
• Email Sequence Template: How to Get People to Show Up Live to Your Webinar - Getting people to sign up to your webinar is only part of it… discover how to get them to actually show up to the live event with this simple yet effective email sequence
• Avatar Questionnaire Worksheet - Trust me, you’ve never done ideal client work like this before. Countless clients have told us that this transformed their view of their clients & their audience, even after years in business.
• 9 Seductive Ways to Structure Your Copy for Engagement + Conversion - Knowing how to play with proven structures can help you write copy that both engages your audience & feels true to you, without being sleazy. Learn how to use our 9 favorite structures
• Copy Prompts: 30 Email & Social Media Post Prompts - Not sure what to say? Reference these prompts for abundant ideas to engage & inspire your audience.
• PDF Guide: The 5 Secrets of a Spellbinding Sales Page - You absolutely do NOT need to follow a rigid structure to have a wildly high-converting sales page. This guide will show you the 5 things every sales page should include, so you can get into the creative flow knowing that what you’re doing works.

✨ Module 0: Welcome & Setting the Foundation

Before we dive into the step-by-step offer creation process, we’re starting with the big picture.
Because your offer isn’t in a vacuum—it’s part of your entire business ecosystem.

✅  The key elements of an irresistible, easy-to-sell offer

✅  How to align your offer with your long-term vision

✅  Your Business Ecosystem—How your offers interact & feed into each other like a mycelium network

Bonus: Guided Soul of Your Business Meditation (NEW 2025) to connect with your business & channel your most aligned offer.

💡 Module 2: Getting Clear on the Transformation

If people aren’t buying, it’s not a marketing problem—it’s an offer clarity problem.

✅  What problem are you solving?
✅  How will your clients feel after completing your offer?
✅  The #1 mistake that makes offers feel too broad & confusing (and how to fix it)

Syncing with your people on an energetic & practical level so your offer feels like an easy YES.

✅  Step-by-step client clarity process
✅  How to test if your audience actually wants this before launching
✅  Guided Client Sync Meditation to align your offer with your right-fit audience

Your offer doesn’t need more—it needs clarity & simplicity.

✅  How to organize your ideas when you have too many
✅  The Magic of a Simple Process—why most people add too much & lose buyers

The format, delivery, and experience that will make your offer sustainable & scalable.

✅  Self-paced vs. live—what’s right for you?
✅  Pre-recorded vs. guided—different ways to deliver your offer
✅  Long-form vs. short & punchy—deciding on the depth of your content
✅  The tech & systems behind different offer types (what you actually need, nothing extra)

Forget the “charge your worth” fluff—let’s make sure the math maths.

✅  3 Pricing Strategies—how to price based on your business stage & audience size
✅  Does the math math?—pricing for profit & sustainability
✅  When & how to beta test your offer for proof & testimonials

Making sure everything syncs up before you lock it in.

✅  Naming Your Offer & Crafting a Magnetic Subtitle
✅  Final Checklist: Is Your Offer Ready?
✅  The “Hell Yes” Test

Your confidence in your offer is the strategy.

✅  The internal shifts that make selling effortless
✅  How to rewire any lingering resistance to charging for your work
✅  The spiritual & energetic alignment piece that most business courses miss

This isn’t just about one offer—it’s about building a sustainable business model that grows with you.

✅  How to stack offers for more-than-enough
✅  How to refine & evolve your offer over time
✅  3 directions for marketing & selling without overwhelm